I was given the opportunity to breathe new life into five distinct B2B brands while also making them work together in a thoughtful and cohesive way. This included changing the company philosophy from being product heavy to customer focused. I also lead brainstorming exercises to figure out what problems our products were solving for our customers. The outcome influenced a complete change in voice and a focused message to communicate our unique value to customers.

Overall branding and style guide

Brochures for the healthcare division

Healthcare packaging

These healthcare posters with distinct hand lettered style became highly sought after by hospitals

Healthcare tradeshow displays

Healthcare website with new focused messaging and customer-centric photography

Healthcare product launch email and social posts

The first subscription-based app built in-house from the ground up

Website for dealers and resellers

Reseller-targeted campaign

Tradeshow displays and co-branding with a newly acquired technology company

eCommerce website for the leisure and entertainment division

Email and social posts

Marketing campaign and assets for the festivals vertical

Tradeshow displays for leisure and entertainment division

Leisure and entertainment website for dealers and resellers

National sales meeting graphics

You may also like

Back to Top