Worked as the liaison between Crayola's IP department and the Crayola Experience install teams to create a thoroughly comprehensive 180 page style guide. This included Crayola brand guidelines, scalable location installation requirements, marketing material templates and regulatory compliance needs.
Corporate healthcare company
Entertainment design company. Developed overall corporate brand strategy. Created cohesive style guide, minimizing redundancies and conflicting elements. Devised and implemented working assets, allowing designers and freelancers to stay on-brand.
